Now accepting pilot customers

The focus group that never sleeps

Run realistic consumer research in 10 minutes. AI personas with real demographic grounding, real personality models, and the only engine that simulates actual group dynamics.

<10 min
Concept to report
95%
Cost reduction vs traditional
8-24
AI personas per study
$36B
Market being disrupted

Traditional focus groups are broken

$25K+ per study. 6 weeks minimum. 8 people in a room. Leadership questions the sample size. The report sits on a shelf. Meanwhile, your competitor already shipped.

Traditional Focus Groups

Cost per study$15,000 – $65,000
Timeline4 – 8 weeks
Sample size8 – 12 people
Geographic coverage1 – 3 cities
Iteration speedWeeks per variant

QuorumEdge

Cost per studyFrom $199
TimelineUnder 10 minutes
Sample size8 – 100+ personas
Geographic coverageAny demographic mix
Iteration speedMinutes per variant

We simulate the room, not just the opinions

Every other "AI research" tool asks personas questions one at a time. That's a survey with a personality layer — not a focus group. Real insights emerge from group interaction.

What happens in a real focus group that others miss

Other AI Research Tools

  • Each persona answers independently
  • No influence between participants
  • No conformity pressure or dissent
  • No opinion shifts during discussion
  • Essentially a survey with personas

QuorumEdge

  • Personas respond to each other in real-time
  • Opinion leaders emerge and influence the group
  • Conformity pressure reveals how ideas spread
  • Quiet dissenters surface hidden objections
  • 5-phase moderated group discussion

From concept to insight in four steps

01 — Define

Describe your concept

Product description, target market, and the questions you need answered.

02 — Generate

AI builds the panel

Census-grounded demographics, OCEAN personality traits, consumer behavior profiles. Every persona is unique.

03 — Simulate

Run the focus group

AI moderator guides 5 discussion phases. Personas react, debate, agree, and push back — just like real people.

04 — Analyze

Get your report

Themes extracted, sentiment mapped, concept scored, recommendation delivered. Full transcript included.

Research-grade methodology, startup speed

📊

Census-grounded personas

Demographics sampled from real US Census distributions — not stereotypes or random generation.

🧠

OCEAN personality model

Each persona's behavior shaped by measured traits: openness, conscientiousness, extraversion, agreeableness, neuroticism.

👥

Group dynamics engine

Conformity pressure, opinion leadership, cascade effects. The core value of focus groups, replicated in AI.

🎯

Concept scoring

Purchase intent, appeal, uniqueness, relevance, believability, value perception — quantified across every persona.

🔍

Theme extraction

Automatic qualitative coding surfaces recurring motivations, objections, and emotional triggers.

📑

Full HTML reports

Shareable with stakeholders. Includes participant profiles, discussion transcript, charts, and recommendations.

Research that fits your budget

Every tier includes full moderated discussion, analysis, and report.

Starter
$199 / study
Quick concept validation for solo PMs and indie makers.
  • 8 AI personas
  • 1 concept per study
  • Standard report
  • Self-serve
Pro
$1,499 / study
Full research depth for teams making real product decisions.
  • 24 personas (3 segments)
  • 3 concept variants
  • Segment analysis
  • Full transcript + export
Team
$4,999 / month
Unlimited research for high-velocity product teams.
  • Unlimited studies
  • API access
  • Priority processing
  • CSV/JSON export
Agency
$9,999 / month
White-label research at scale for agencies and consultancies.
  • White-label reports
  • Custom branding
  • Bulk API
  • Dedicated support

Get early access to QuorumEdge

We're onboarding pilot customers now. Drop your email and we'll reach out when your spot opens.

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